In the recent years, it has become safe to call businesses without digitalization as ‘old-school businesses’. While there is nothing wrong in being an ‘old-school business’, the viability and relevance of the business is a major factor in the sustainability. With lack of digitalization, competing with the companies who has embraced it is becoming a major challenge.
So why is it that digitalization is becoming the ‘oxygen’ of the businesses ? The answer is its ability to create extraordinary opportunities for the businesses to sustain, stay relevant in the market and grow. The right kind of implementation of digitalization can contact, attract, manage, engage and scale customers which are the major factors for growth of any business.